With all the automotive events going on lately it’s getting difficult to keep track, however I was lucky enough to catch up with what is quickly becoming a premier automotive lifestyle event, the Targa Trophy Rally.

The rally began at the Roosevelt Hotel in Hollywood, which took over the entire parking lot leaving the valet and hotel guests dumbfounded.  A massive DJ tent claimed its territory directly behind the valet stand and proceeded to play loud dance music all day long.  One of the main sponsors of the rally,, brought their Bugatti Veyron and Maybach out to play with the other impressive arsenal of exotic sports cars participating in the rally.

As the 100 or so teams reported to the check-in, the drivers and their navigators placed stickers on their cars and chatted with other teams.  Entries included Ferrari’s, Lamborghini’s, Porsches, Audi’s Viper’s, and BMW’s to name a few.

Many participants sported their finest costumes which included a Mouse helmet girl, Spiderman, Ironman, and a guy wearing daisy-dukes with a wig (really wish I didn’t see that).  As noon approached all teams were summoned to the DJ tent for a quick “drivers meeting”, in which event founder Jason Overell, forewarned the driver’s of the treacherous course and driving conditions that lay before them.


At high noon the rally began and cars lined up to clock-in and receive the coveted top secret course information.  The instructions revealed the check points, and what to do while there.  A strategic point system took both driver and navigator through a 3 ½ hour course and required proof of check-in by obtaining a receipt or picture.  The adrenaline pumping rally took supreme driving machines through some of LA’s most beautiful canyons and back roads with sharp switch-backs and deadly drop-offs.  Temperatures soared to above 110 degrees which caused some tempers to flare and mechanical break downs along the way.

The rally concluded back at the Roosevelt Hotel where Targa Trophy revealed the winner of the event.  In true road rally fashion, the partying continued throughout the night at Hemingway’s and later at the Roxbury, both in Hollywood.

This was a great event but don’t kick yourself if you missed out on all the action.  I was told by Targa Trophy they are planning a 3 day event sometime in November so stay tuned for more information.  Rubber & Fumes will be there covering all the motoring goodness.

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