For the last 3 years I would wake up the Monday after Father’s Day only to realize I’ve missed yet another year of the Rodeo Drive Concours d’Elegance. I was on my way to repeating this tragic mistake yet again until a good friend happened to be at the show and text me a picture of a car he liked. I immediately dropped what I was doing, put my helmet on, and rode my motorcycle to Beverly Hills.
This exclusive display of luxury automobiles has become a Father’s Day tradition in Beverly Hills and is set against the backdrop of world class Rodeo Drive boutiques. The show celebrates the unique relationship between the automotive, fashion and entertainment industries. It’s free, open to the public and has been named one of the “300 Unmissable Events & Festivals Around the World” by top travel publisher Frommer’s.
Upon arriving on the scene I was overwhelmed with the sea of people, cars and motorcycles sprawled across 3 precious blocks of Rodeo Drive. It was a hot summer day with not a cloud in the sky and absolutely perfect weather for the task at hand.
Families from all over Southern California and beyond strolled around the street armed with children and poodles by their side to grab a glimpse of the rarest and most unique road-going vehicles in world.
It was sensory overload for me so I gathered my thoughts, took a deep breath and proceeded to enter the show with my camera, locked and loaded.
This year’s theme was “The British Are Coming” with Aston Martin being the shows’ featured marquee. The rightfully titled show boasted a strong influence of British made cars and bikes to wow the audience. Beginning with a double-decker London bus, which people could board, the thoughtfully planned-out show took you through many eras of the automobile.
Cars spanning from the early 1900’s all the way to today’s current supercars included Aston Martins, Austin’s, Auburns, Lagos’, Ferraris’, Cobras’ Lamorghinis’, Minis’ and a Bugatti to name but a few. These cars were proudly displayed by their owners, many adorned with ribbons awarded to them by the show judges earlier that day.
I have been to many cars shows throughout my life, some good and some not so good, but I must say the organizers of this event get an A+ in my book. They did an excellent job gathering a wide array of vehicles from American Muscle to Custom Hot Rods to European Elegance and beyond.
More importantly the organizers managed to display the cars in a way that created a great flow for the masses of people to view while maintaining a good vibe that made everyone feel they were truly part of something very special. This was a remarkable car spectacle and I left there feeling quite content and eager to see what great cars next year’s show will bring.