When my cousin called me from Jordan to tell me about the unveiling of Ferrari’s Supercar at the 2013 Geneva Auto Show, I thought there was a mistake as he kept calling it LaFerrari. Chalking the misunderstanding up to a bad long-distance connection and his Arab accent, I just Google’d “New Ferrari Supercar” and sure-nuff my cousin did pronounce it right, they named it LaFerrari. Was it named out of a yawn or a blatant disregard to names as a whole, this puzzled me.
Assuming Ferrari would follow proper nomenclature protocol and name their new creation the F70, the LaFerrari was just beginning to unveil the first of many surprises.
Aside from the supercars obvious striking beauty and gorgeous stance, the technological advancement of this machine is most impressive. Utilizing Ferrari’s KERS technology straight from the F1 circuit, LaFerrari’s HY-KERS adds an additional 161hp to the already overwhelming 789hp being produce by its 6.3L V12 internal combustion power plant totaling 952hp. Much like a turbo charger, the KERS adds power directly to the combustions engines output making this drastically different than a simple hybrid system.
As you begin to peel off the layers of this sexy Italian goddess, her beauty becomes more apparent. Four types of carbon fiber are used for the chassis bringing her curb weight to 3450lbs. Considering the LaFerrari houses a massive V12, the weight of this supercar is quite remarkable. The interior of the car has design input from Ferrari F1 drivers Fernando Alonso and Felipe Massa to further heighten the driving experience (as if that was necessary).
Armed with Ferrari’s 7 speed twin-clutch gearbox the LaFerrari is rumored to have a top speed of over 220mph and a 0-62 in just under 3 seconds.
Assisting the Brembo carbon-ceramics in the monumental task of slowing down this supercar are the active aerodynamics and diffuser that act as air brakes.
Not only is this the fastest road going car Ferrari has ever built, it’s also an important sign of things to come. Being the first car designed and built in-house without the help of designer Pininfarina, the LaFerrari brings to an end a relationship that began over 62 years ago in 1951. While Ferrari has stated they have no plans in ending their business relationship with Pininfarina this does mark a change. By Ferrari’s embracing of hybrid technology much like Porsche did with their 918 Hybrid and Mclaren with their P1 Hypercar, it reinforces the belief this is the direction of all sports cars to come.
I am not quite sure how or why Ferrari named their amazing new supercar LaFerrari but one thing is for sure, there is nothing to yawn at after learning about this supercar. You quickly forget about the name and it’s $1.2M price tag and just appreciate the car for its importance for Ferrari. I am proud of Ferrari’s initiative but next time maybe they could get a little help with naming their new models.