LaFerrari….Not a Yawning Matter!

LaFerrari

LaFerrari

When my cousin called me from Jordan to tell me about the unveiling of Ferrari’s Supercar at the 2013 Geneva Auto Show, I thought there was a mistake as he kept calling it LaFerrari. Chalking the misunderstanding up to a bad long-distance connection and his Arab accent, I just Google’d “New Ferrari Supercar” and sure-nuff my cousin did pronounce it right, they named it LaFerrari.  Was it named out of a yawn or a blatant disregard to names as a whole, this puzzled me.

LaFerrari

LaFerrari

Assuming Ferrari would follow proper nomenclature protocol and name their new creation the F70, the LaFerrari was just beginning to unveil the first of many surprises.

LaFerrari

LaFerrari

Aside from the supercars obvious striking beauty and gorgeous stance, the technological advancement of this machine is most impressive.  Utilizing Ferrari’s KERS technology straight from the F1 circuit, LaFerrari’s HY-KERS adds an additional 161hp to the already overwhelming 789hp being produce by its 6.3L V12 internal combustion power plant totaling 952hp.  Much like a turbo charger, the KERS adds power directly to the combustions engines output making this drastically different than a simple hybrid system.

Ferrari LaFerrari

Ferrari LaFerrari

Ferrari LaFerrari

Ferrari LaFerrari

As you begin to peel off the layers of this sexy Italian goddess, her beauty becomes more apparent.  Four types of carbon fiber are used for the chassis bringing her curb weight to 3450lbs.  Considering the LaFerrari houses a massive V12, the weight of this supercar is quite remarkable.  The interior of the car has design input from Ferrari F1 drivers Fernando Alonso and Felipe Massa to further heighten the driving experience (as if that was necessary).

Armed with Ferrari’s 7 speed twin-clutch gearbox the LaFerrari is rumored to have a top speed of over 220mph and a 0-62 in just under 3 seconds. 

Ferrari LaFerrari Active Aero Dynamics

Ferrari LaFerrari Active Aero Dynamics

Assisting the Brembo carbon-ceramics in the monumental task of slowing down this supercar are the active aerodynamics and diffuser that act as air brakes.

Not only is this the fastest road going car Ferrari has ever built, it’s also an important sign of things to come.  Being the first car designed and built in-house without the help of designer Pininfarina, the LaFerrari brings to an end a relationship that began over 62 years ago in 1951.  While Ferrari has stated they have no plans in ending their business relationship with Pininfarina this does mark a change.  By Ferrari’s embracing of hybrid technology much like Porsche did with their 918 Hybrid and Mclaren with their P1 Hypercar, it reinforces the belief this is the direction of all sports cars to come.

Ferrari LaFerrari

Ferrari LaFerrari

I am not quite sure how or why Ferrari named their amazing new supercar LaFerrari but one thing is for sure, there is nothing to yawn at after learning about this supercar.  You quickly forget about the name and it’s $1.2M price tag and just appreciate the car for its importance for Ferrari.  I am proud of Ferrari’s initiative but next time maybe they could get a little help with naming their new models.  

FERRARI MUSEUM IN MARANELLO…A GLIMPSE OF HEAVEN!

As I mentioned in my previous post I finally achieved one of my life long goals and made a pilgrimage to the Ferrari Factory and while there I had a chance to visit the Ferrari Museum (videos at the end).

Ferrari Museum in Maranello, Italy

Ferrari Museum in Maranello, Italy

Upon entering the museum I walked through the impressive gift shop, which has anything and everything you can possibly place a Ferrari shield on.  Walking through the shop I was greeted by the friendly Ferrari staff in spotless and perfect Ferrari uniforms.  I was given the option of purchasing a general admission ticket for 13 Euros or a touring ticket in which you actually board a bus and drive through the Ferrari Factory among other stops.  Being that it was a Sunday and the factory was closed I chose to save my money for more Ferrari gifts on the way out.

Ferrari Museum in Maranello, Italy

Ferrari Museum in Maranello, Italy

I really didn’t expect to see so many rare and amazing Ferrari’s as I did.  Among all the Formula 1 and Le Mans cars basking in all their glory, as fans snap off picture after picture, sat a few cars you rarely ever see.   I spotted a Super America version of the 599 Fiorano (protoypte?), and the 599XX Speciale both of which looked absolutely stunning just to name a few.

Ferrari Museum in Maranello, Italy

Ferrari SA Aperta aka 599 Super America in Maranello, Italy

Ferrari 599XX Speciale

Ferrari 599XX Speciale in Maranello Italy

Another really cool display was Enzo Ferrari’s actual office recreated in the museum complete with his desk, chair, coffee mug, hat, pictures on the walls etc… Once I reached the 2ndfloor I was immediately greeted by a beautiful red Enzo (F60) sitting in front of a Factory facade mock up and she looked right at home.

Ferrari Enzo (F60) in Ferrari Museum, Maranello Italy

Ferrari Enzo (F60) in Ferrari Museum, Maranello Italy

As I walked past the Enzo I stepped into a dark magical room that had ambient music playing while 8 F1 cars sit perched in front of flat screen TV’s displaying Ferrari’s winning race history (video below).  Trophies were displayed behind a glass wall while people starred in utter amazement at the heavenly room.  It was really something to have visited the museum and it turned out to be much more than I expected.  If you are ever anywhere near Modena I highly recommend you spend a couple hours of your time and head over to the Ferrari campus, you won’t regret it.

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